Resort Multimedia Marketing

What's New for 2010? 3-D Marketing...

2009-12-31T13:29:00.000-08:00

2010 brings with it opportunities for online marketers who "get it". Two things will certainly happen in the next year as the evolving internet marketing model begins to mature. The first is: an awful lot of companies are going to wake up and realize that the website they created three years ago is obsolete and unmaintained, requiring an upgrade.

The second thing is: more and more eMarketers will begin to realize that their websites are three dimensional (and I'm not talking about graphics). The third dimension that will come into play in 2010 is TIME. Research is being published everyday that supports "time" being the most relevant factor in online success.

The online experience is much like deciding to enter a store at the mall. You browse the storefront displays (level one) and if they entice you, you enter the store. At that point, the store has a certain amount of time to interest you in their products (level two) so that you will begin to solicit information from them (level three) which leads to a sale (level four). On the internet, research is showing that the amount of time to achieve level one is 10 - 15 seconds (not counting load time). For level two, a maximum of 30 - 40 seconds, and level three, no more than 60 seconds, in most cases.

Since the "size" of everyone's storefront (portal) on the internet is equal, it is the complete multimedia presentation that makes the difference. I.E., smart use of content to lead the visitor where you want them to go. Your site is now your main sales presentation, because research shows that the FIRST thing any potential client/guest will do is check you out on the internet. I cannot scream that loud enough. You have precious seconds to establish credibility, position your brand, tell your story and excite your visitor.

Is your site designed 3 Dimensionally? What components are your using on your site to motivate your visitor? Does your web design reflect the ever evolving body of research as to how visitors use the internet? If not, you are missing opportunities to make your brand stand out and you are missing a lot of sales.

Poor Content Can Cost Travel eBusiness Money!

2009-09-09T11:57:00.000-07:00

(Excerpts from the latest Forrester Research Report)

Online travel content is in true need of a makeover

What written and visual content there is on travel sites — in particular, hotel supplier Web sites — is generic, poorly organized, and confusing. Travelers have had enough: Just half of US online leisure hotel guests are satisfied with the written descriptions and visual content they find online for hotel accommodations and public areas. This affects the bottom line: 38% of US online hotel guests say they avoid staying at certain hotels because the Web site lacks the photos, video, or written content that would make them feel comfortable.

These content-sensitive travelers are young, quality-focused travelers who take more trips and spend more on leisure travel annually than other travelers.

Also being overlooked is a critically important component for travel Web sites: written and visual content. Nowhere is this most apparent than on hotel Web sites. Some $26 billion of leisure and unmanaged hotel business is forecast to be booked online in the US in 2009, and $28 billion is currently expected to be booked online next year — hardly trivial amounts.

Only about half of US online leisure hotel guests are satisfied with the written descriptions and photos of hotel guest rooms and properties they find online.

Content-Sensitive Travelers Represent 45.7 Million US Hotel Guests

It turns out that not having descriptive and compelling online content can do more than just annoy travelers. The failure to offer acceptable content can cost hotels money: 38% of US online hotel guests — 47.5 million people — avoid staying at hotels that they can afford because they don’t see photos, video, or written content that would make them feel comfortable

Video is important because the next generation of travelers is particularly attuned to this medium — 18- to 29-year-old hotel guests are twice as likely as 44- to 54-year-olds to watch travel video online. And video helps engage the traveler. According to Sapient, adding video to a travel client’s site more than doubled the number of people who went on to book the product.

Resort Marketing Update

2009-07-09T19:27:00.000-07:00

Latest Resort Marketing Data:

Research Tells Us...
Internet use is doubling every 100 days, with over 98% of all travelers now estimated to be using the Internet for their travel decisions. Traditional media (such as TV, radio, magazines, newspaper, outdoor, direct mail) has a huge waste factor for the advertiser and is therefore, terribly inefficient for resorts. Promotional video is a must for the Resort and Hotel industries.

Forrester Research Group
As an example of the issue facing sites today, one in five US online travelers avoids destinations because a Web site's content doesn't make them feel comfortable; 26% cite the same problem with hotel Web sites.

What Web Video Means for You:
A promotional video will have an almost infinite shelf life (unless your
property has been renovated, in which case an update can be almost
immediately produced)

Statistical Research
Comparison of Media Recall (Impact) Levels:

Newspaper 2%
Magazine 4%
Radio 7%
TV 10%
Internet Text 10% (as impactful as TV)
Internet Banners 12% (20% more impactful than TV)
Internet Audio 30% (300% more impactful than TV)
Internet Promotional Video 60% (600% more impactful than TV)

Sight, Sound and Motion is 10X as impactful as print or animated slide shows!
-Resort View

How to Get Started
Define Your Objective – ie, educating travelers about your product; highlighting premium services; these are decisions about content, format, positioning and point of view.
Pick the right partners – Don’t try to take video production in-house.
Position video online where it will be the most effective – usually this means at the top of the decision chain, with supporting video and media below.

Why Resort Video International ?
· Experience – We are world leaders in internet video
· Knowledge – We specialize in the hospitality/luxury real estate sectors
· Efficiency - We are a small crew; easy to travel and move; low impact on location
· Cost – We create fully produced video – Hollywood quality at a fraction of the

cost!

· Creativity – We have produced from the US to Mexico to Africa. Each job is a unique challenge and we strive to capture it’s individual personality
· Satisfaction – we won’t quit until YOU are happy!

Video Production Exclusively for Resorts and Luxury Real Estate Developments

We at Resort Video are at the leading edge of the development of internet promotional video models. We apply the latest research, technology and out of the box thinking to all elements of our production: writing, camera technique and production, editing, etc. Research shows that “clicks” increase 800% for websites with video.
If you haven’t done so, please visit our website at http://www.highcountrystudios.com/.

Resort Video International produces in High Definition at 108060i, 60p, 30i, 30p, 24p.
We use the new Sony EX-1 Cine Alta XDCAM, as well as the Z1U and A1U HDV cameras.
We have all of the gear – Jib, Steady cam, CineSaddles, lights and audio- to capture clips that are truly exciting to watch.
We don’t just produce videos, but rather Internet promotional movies with multilayered video, effects, music and sound effects.
We are experts at Flash compressions and posting videos and will work directly with your web designer. Tell us your vision, your needs, your demographics, and your passion, and let us create the perfect piece for you.

Based in Aspen Colorado and working worldwide:

970-963-5593

SEE THE FULL SIZE, FULL QUALITY VIDEO HERE